AUTHENTIC MOTORCYCLE APPAREL AND FOOTWEAR SINCE 1978
Our Mission To develop, manufacture and distribute apparel, footwear and accessories for motorsport and cycle riding, for every level of riding skills: from beginner to champion. To help riders achieve and go beyond their limits in sports, thus better defining who they are as persons and enrich their lives and well being through the activity of those sports.
Our Vision To expand our brand awareness so that AXO will be seen on every Country in the World with a motorcycle race track. To become a Worldwide leading brand in the motorsport and cycle riding accessories market
Our Values Financial wisdom: financials are the indicator of our current activity, the mirror of our past activity and the premises to our future. People: shareholders, employees, business partners, stakeholders and athletes associated with AXO are one team, leading our company. They all benefit from the enthusiasm of working for AXO and simultaneously they are the ones bringing enthusiasm into the company. Sport: sport is not just our business: it is part of our lives helping us actively understand our business and increasing our well being. Innovation: innovation is to be developed in every aspect of our business: products, services and all of our activities.
Our Name AXO is from the Italian “asso”, which stands for ace or the winner. The “ss” was changed to “X” because our very first products were MX boots. AXO in the beginning was also written with the 3 Greek letters Alpha Chi Omega and that adds another meaning. Alpha and Omega are the first and last letter of the Greek alphabet and they are also meant to represent the beginning and the end. Therefore AXO is a complete choice in the X sports.
AXO Sport was established in 1978 and immediately became industry leader in footwear, clothing and protective apparel for motorcycle enthusiasts. Initially focused on the off-road, AXO quickly broadened its range of products. Today AXO provides its customers with a full set of gear from head-to-toe for street and motocross riding. AXO’s range of products is constantly evolving; new and innovative items are developed daily, to suit the needs and ever-changing tastes in the motorcycle apparel market. Super-moto and free-styling are now part of AXO’s priorities and a mountain-bike collection has recently been added to AXO’s catalogue. Not to mention the casual collection, which suits motorcycle lovers when off the bike.
In 2003 AXO America Inc. was established to serve the American continent and Oceania; it is a vibrant commercial center and an important R&D location. Based in California, AXO America researches the American market at the core, to expand and improve AXO’s collection and explore international trends.
AXO sponsors riders in MotoGp, Superbike, Supercross, Motocross, Supermoto and other side championships. AXO products have been developed for the past thirty years with the contribution of world champions such as Jeff Stanton, Jeremy Mc Grath, Ricky Carmichael, Loris Capirossi, James Toseland, Ivan Lazzarini, Antonio Cairoli, Sylvain Guintoli and many others, who gave us strong emotions and great results.